About the founder

David Hoogland

Fifteen years in brand strategy and new product development leading his own company, working with Rabobank, Nike, ING, KPN, Erasmus University, and alongside hundreds of local and international startups, showed David how organisations approach and go through change. He has seen and experienced up close, across scales: what change does to leaders, to teams, to individuals, and to the culture of an organisation.

That observation led to a different kind of work. Furthering his research into other areas of change, other places where people are deeply affected by their changing environments, spending years working with children, teenagers, and families in crisis, revealed what the organisational world rarely names: that there are parts of transformation you cannot strategise your way through. At certain thresholds, it is not frameworks that matter. It is the human capacity, the ability to stay present with what is actually happening that creates real change.

Having gone through a long period of burnout and depression further gave him the lived experience of the true depth of transformation.

From that place, he crossed into studying somatic attachment therapy, depth psychology, and community care. From his work and experiences emerged a new model of change, what he calls The Soul of Change: the full arc of transformation, from crisis or calling, through descent, and to return.

He is now putting all his experiences and work together to build The Center for Regenerative Change.

The Center for Regenerative Change exists to advance the understanding, practice, and reach of regenerative transformation, across organisations, communities, and the cultural conditions that shape how we live and work together. Its approach is regenerative, relational, cross-cultural, and co-created: bringing together researchers, practitioners, and leaders as active participants in a shared body of work. Through research, practice, and community, the center connects those who are working at this intersection and invites those who are ready to join in advancing Regenerative Change into our communities and organisations.